Unqualified influencers are promoting dangerous peptides and regulators can't cope

Regulators are struggling to keep up as peptides are pushed by social media influencers as shortcuts to fat loss, anti-ageing, health and recovery, and muscle growth

Injectable peptides are re-framed by influencers as routine and essential tools of self-optimisation.

Once confined to niche bodybuilding forums and hardcore gyms, unproven injectable peptides are now being openly marketed online to the average gym-goer by social media influencers — and regulators are struggling to keep up.

Across Instagram, TikTok or YouTube, unapproved and harmful peptide products are being promoted as shortcuts to fat loss, anti-ageing, health and recovery, and muscle growth.