UK election: The six key types of voter that define modern Britain

From apolitical centrists to left-behind patriots, there are six key types of voter that define modern Britain as it heads to the polls in a seismic election today

Labour leader Keir Starmer: The party’s core support comes from urban progressives, a group of highly engaged voters who tend to live in urban constituencies that already have strong Labour majorities.

In the second half of the 20th century, the structure of the British electorate was relatively straightforward. 

At its core, identifying with a party came down to your attitude to economic inequality and what (if anything) you thought the state should do about it.