Clodagh Finn: The ‘We Do Not Care’ club is striking a powerful chord with menopausal women

One straight-talking woman has given a voice to many who have felt silenced in a world that minimised the impact of menopause

Melani Sanders who attracted over 1M followers when she called on perimenopausal women to join the We Do Not Care club. Photo: Instagram/@justbeingmelani For Clodagh Finn column

Melani Sanders, the American influencer and founder of the We Do Not Care club, made me want to coin a new phrase after spending a few joyous hours in her perimenopausal company courtesy of Instagram.

‘Whoop-scrolling’ perhaps, because that is what I did when I binge-watched her list the myriad nonsenses that burrow their way in the heads of so many women. Her message, blunt and beautiful, is this: There is no need to put yourself under pressure trying to please everybody. Indeed, anybody.