ONLINE marketing via social networks will play a greater role in future National Dairy Council (NDC) efforts to promote the health benefits of milk to younger consumers.

Pat Whelan of James Whelan Butchers in Clonmel in Co Tipperary is well known for his enthusiasm and the quality of his meat. He comes from a long line of Tipperary farmers and his family have been butchers since 1960.

Pat Whelan of James Whelan Butchers in Clonmel in Co Tipperary is well known for his enthusiasm and the quality of his meat. He comes from a long line of Tipperary farmers and his family have been butchers since 1960.

Pat Whelan of James Whelan Butchers in Clonmel in Co Tipperary is well known for his enthusiasm and the quality of his meat. He comes from a long line of Tipperary farmers and his family have been butchers since 1960.

Pat Whelan of James Whelan Butchers in Clonmel in Co Tipperary is well known for his enthusiasm and the quality of his meat. He comes from a long line of Tipperary farmers and his family have been butchers since 1960.

Pat Whelan of James Whelan Butchers in Clonmel in Co Tipperary is well known for his enthusiasm and the quality of his meat. He comes from a long line of Tipperary farmers and his family have been butchers since 1960.

FROM New York to London, butchery classes are over subscribed — most recently a two-day butchery course organised by Teagasc at Ashtown also had a waiting list.

A UNIQUE event showcasing the best of Tipperary food while offering some tips for Christmas cookery will be held next month.