NDC to target younger market by making push on social networks

ONLINE marketing via social networks will play a greater role in future National Dairy Council (NDC) efforts to promote the health benefits of milk to younger consumers.

It was agreed at yesterday’s NDC annual conference in the Conrad Hotel, Dublin, that the dairy sector could not afford to ignore the fact that 1.94 million Irish people are on Facebook and almost 500,000 are on business network LinkedIn.

However, guest speaker Aileen O’Toole, managing director of internet consultancy AMAS, warned: “You have to tread carefully with online marketing. In the online space, the big brand is no longer in control of the message.