Irish Examiner view: Fáilte Ireland bids to bring tourists beyond the M50 

With 75% of visitors spending at least a night in Dublin, visitors are being encouraged to experience the rest of Ireland too
The Wild Atlantic Way Discovery Point at Bray Head, Valentia Island, Co Kerry, recently enhanced in a €2.1m investment by Fáilte Ireland in partnership with Kerry County Council. Picture: Valerie O'Sullivan

The Wild Atlantic Way Discovery Point at Bray Head, Valentia Island, Co Kerry, recently enhanced in a €2.1m investment by Fáilte Ireland in partnership with Kerry County Council. Picture: Valerie O'Sullivan

Given the time of year it seems appropriate to learn that Fáilte Ireland is to try to grow tourism in Ireland, with a particular focus on ensuring visitors are not wholly concentrated on Dublin.

This is a welcome development, given how significant an industry tourism is in terms of employment headcount — Fáilte Ireland stated that one in 10 people in Ireland is employed directly in tourism — but there appears to be a serious imbalance in the way many visitors experience Ireland.

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