Age a significant factor in what mobile carrier people choose

A massive 84% of Vodafone’s customer base is over 50 years of age, with 80% of Three’s users being under 34.

Irish people are intensely loyal with regard to which mobile carrier they use, but age bears a large factor in terms of what company people go for.

The two largest carriers in terms of market share in the Irish market are Vodafone and Three. However the former is greatly favoured by older customers, with Three gobbling up the vast majority of younger subscribers.