The Irish Heart Foundation’s second annual On The Dry campaign supported by 2FM has attracted nearly 3,000 registrants over the Christmas period so far from people looking to make a fresh, alcohol-free start in 2016.
According to organisers the campaign is on target to more than double its participation on last year aiming to top 4,000 sign ups from individuals, teams and workplaces. January 2015 was the first time a ‘Dry January’ style campaign ran in Ireland.
2FM’s Keith Walsh who is set to host New Year Live from Three Arena with Kathryn Thomas on 31st December, is ready to go On The Dry the next day.
He said: “I like a drink but I also like to have periods where I don’t drink. Not drinking in January is a great way to start the year with a clear head. I got involved with Dry January hoping to encourage others to take down time out from drinking, ‘cause not drinking is the new drinking!”
Earlier this month, equipped with copious cups of tea, 2FM’s Breakfast Republic crew Jennifer Maguire, Keith Walsh and Bernard O’Shea joined the inimitable Father Ted actor Frank Kelly to launch the On The Dry campaign and steer the nation away from alcohol for the month of January.
According to the Irish Heart Foundation, if you’re serious about losing weight in the New Year, you will be more successful if you cut out alcohol altogether until you reach your target weight which makes On The Dry an ideal launch pad to a healthier body weight, along with a healthy eating plan and regular physical activity. To avoid regaining weight lost, gradually resume alcohol consumption and do not exceed 11 standard drinks per week if you are a woman and 17, if you are a man.
Caroline Cullen, from the Irish Heart Foundation said: “Giving your body a break after the party season is a great way to kick-start a healthy new year, plus reducing your alcohol consumption will help you feel better all round. It’s not always easy to motivate yourself to take the plunge to a healthier you.
“The act of physically signing up now to www.onthedry.ie will help you feel committed to your New Year’s resolution but the real magic is making it known to your family and friends. By asking for sponsorship, you’re much more likely to stick to it and get the health benefits you want.”
Funds from On the Dry™ will go directly to help prevent heart disease and stroke which is responsible for the biggest loss of life in Ireland annually. Monies raised from On The Dry will support the Irish Heart Foundation’s prevention programmes for children, adults and local communities which are vital to keep more hearts beating around Ireland.