Limerick to tap into benefit of sports to economy

THE importance of sport to the people of Limerick is already well documented, but the commercial benefits are also huge.

Last Saturday’s Munster v Leinster Magners League game at Thomond Park which drew a capacity 26,000 crowd, was worth in excess €10 million to the city’s economy.

Nominated a European City of Sport 2011, the leisure economy in the city is now working on how to tap into this prestige designation.