Mother who miscarried ‘hit hard’ by marketing ploy

A MAN whose wife received baby promotional material after she had suffered a miscarriage yesterday criticised firms who target mums-to-be.

Speaking on RTÉ’s Gerry Ryan Show, Derek Greenan said his wife, who does not wish to be named, had received material in the post from car manufacturers Volvo a couple of weeks after losing their child.

“It was a booklet and on the cover was a woman’s bump with her hand on her belly. There was a picture of a real baby scan. That really hit hard because the last scan we saw was our baby who had died.”