Meet the new generation of farmers adapting to an evolving world: 'It’s a very different way of farming'

For a new generation of Irish farmers, taking on the family farm isn't about continuing a way of life; it's about finding a way to make the land work in a rapidly changing world. From selling Wagyu beef direct to customers to plans for boutique retreats, Zoe Geary meets three young farmers rewriting the rules of the family farm.

Young farmers are taking up the torch in an increasingly uncertain world

From the runaway popularity of Clarkson’s Farm to ‘FarmTok’ and our fascination with the Ploughing Championships, it seems society has developed a new appreciation for life on the land.

But behind the TikToks, television cameras, and welly-throwing Guinness World Record attempts, a new generation of farmers are confronting climate pressures, changing policy, rising costs and the challenge of making farming pay.R