When cows meet code: BovinePlus bringing beef into the digital age of farming

BovinePlus is a two-leg scale for cattle that utilises artificial intelligence to accurately measure and predict daily live weight gain

CEO and founder of Reap Interactive and BovinePlus, Kieran Supple, after receiving the 2024 Enterprise Ireland’s Start-up Innovator of the Year award.

No longer a futuristic concept, AI (Artificial Intelligence) can now be utilised in everyday farming decisions and management.

Developed by Reap Interactive CEO and founder, Kieran Supple, BovinePlus is a cattle scale designed to calculate an animal's Daily Live Weight Gain (DLWG), feed and water efficiency, behavioural anomalies, and health with the help of AI technology.