Speaking in Dairymaster’s global headquarters in Causeway, Co Kerry, Ms Geoghegan-Quinn said that industry expectations for the MooMonitor+ are high. She predicts extensive interest in the MooMonitor+ among Irish farmers, in particular.
“It is forecast that the lifting of milk quotas next year could result in strong growth in global demand for dairy products from Europe,” said Ms Geoghegan-Quinn.
“I know many Irish dairy farmers are already building up their herds in anticipation of this projected growth, and the national plan is to increase production by 50% by 2020.
“It’s easy to say this of course, but in practical terms, farmers in Ireland and across the EU will need to invest in a lot of new and innovative equipment if they are to meet their ambitious targets.”
The MooMonitor+ allows farmers detect heats with ease, as well as providing advanced health and wellness monitoring through advanced data analysis.
The mobile app allows two-way interaction with the system which removes the need to go back to the computer. When the system detects sick cows, it sends an immediate notification to the farmer’s phone.
“The MooMonitor+ will basically allow farmers to have their herd in their pocket — this means that they can enjoy more family or free time and their herd is still being monitored for health and heat detection on a constant basis,” said Dairymaster managing director Edmond Harty.
Dairymaster is an Irish company that has become a world leader in dairy equipment manufacturing.
Based in Causeway, Co Kerry, it also has operations in the UK and US, and customers in over 40 countries worldwide.