Bord Bia urges consumer focus

THE potential for future growth in the global market for food and drink is dependent on adopting a consumer-led approach.

Bord Bia chief executive Michael Duffy made this clear yesterday when Agriculture and Food Minister Joe Walsh announced the "The Food Island Food and Drink Industry Awards".

Bord Bia in association with the Food and Drink Federation of IBEC launched the joint venture awards, which are supported by AIB.