Health a strong trend in food

A GREAT opportunity exists for Irish food and drinks companies that produce functional products, the new chairperson of An Bord Bia declared yesterday.

Angela Kennedy, a native of Carrick-on-Suir, Co Tipperary, and co-founder of the award-winning Irish biotechnology company, Megazyme International, said health and well being is now one of the main trends in the market place.

This has led to an increased demand for products that offer specific health benefits and are also backed up by a health claim on the labelling.