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Ian Mallon: Business of Sport
Notre Dame lift the trophy after winning 26/8/2023
S The Pitch: The spectacular economic impact of college football in Ireland
The Grant Thornton economic impact report shows that the value of each attendee was greater than the individual spend by Ryder Cup fans at the K Club in 2006.

Thu, 02 May, 2024

Antrim v Dublin - Allianz Hurling League Division 1 Group B
S Ian Mallon: GAA losing up to €1m per year in counterfeit jersey battle 
Up to 50 instances of commercial abuse of the association’s 150 various brands, crests, and registered trademarks are being identified each year — primarily through the sale of unofficial or fake goods and through the theft of intellectual property (IP) by non-rights holders.

Thu, 25 Apr, 2024

Udinese Calcio v AS Roma - Serie A TIM
S Ian Mallon: Roma’s ‘Fedayn’ now the big Europa final security concern
A Liverpool v Roma final was the nightmare for security forces though that prospect has receded after Liverpool's quarter-final first-leg defeat at Anfield.

Thu, 18 Apr, 2024

Aintree Races - The Randox Grand National
S Ian Mallon: How an Irish diagnostics firm became racing’s most powerful sponsor
Randox is an Irish clinical testing company, one whose own fortunes have mushroomed throughout the life-cycle of its headline sponsorship of this famous and prestigious festival.

Thu, 11 Apr, 2024

S Ian Mallon: Why Sky must go ‘full Netflix’ on Irish football
What the future holds and whether that includes a speculated documentary production is what gives this sponsorship a truly innovative impression — and one where the Sky really is the limit.

Thu, 04 Apr, 2024

A general view of SuperValu Páirc Uí Chaoimh 23/3/2024
S Ian Mallon: How SuperValu Páirc Uí Chaoimh can be worth €6m per game to economy
An analysis of the behaviours and spending habits of supporters at the stadium – the first study of its kind – has revealed some interesting numbers arising from the recent Munster v Crusaders ‘Clash of Champions’ rugby fixture.

Wed, 27 Mar, 2024

Sky Announced as The New Primary Partner of ROI MNT & Extend Partnership with ROI WNT
S Ian Mallon: Sky's takeover of Irish football the perfect solution for FAI
Sky has gone full takeover on Irish football for approximately €1.7m per year.

Thu, 21 Mar, 2024

BetMGM Premier League 2024 - Night Five - Westpoint Arena
S Ian Mallon: Darts quickly overtaking the 'real sports'
Darts now sits just behind football and rugby for viewing figures in Ireland and the UK.

Thu, 07 Mar, 2024

Dublin v Monaghan - Allianz Football League Division 1
S Ian Mallon: GAA's powerplay into tradeable commodities
Ireland's Top 100 Golf courses in 2024 revealed and super-human? Sponsor focuses on the human behind the athlete.

Thu, 22 Feb, 2024

Clare v Kildare - 2023 TG4 All-Ireland Ladies Intermediate Football Championship Final
S Ian Mallon: Should players know what it's worth for them to wear a brand? 
This week Examiner Sport revealed that the sponsorship agreement between intermediate All-Ireland champions Kildare and ‘Brady Family’ was one of the key issues which saw an irreconcilable split between the county executive board and playing squad.

Thu, 15 Feb, 2024

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