Ian Mallon: Why Sky must go ‘full Netflix’ on Irish football

What the future holds and whether that includes a speculated documentary production is what gives this sponsorship a truly innovative impression — and one where the Sky really is the limit.

IT’S June 2024 and a Sky television crew is awaiting the arrival of Caoimhín Kelleher at Dublin Airport’s Platinum Services, the small VIP terminal to the right of Terminal 1.

As cameras roll, Kelleher is escorted into one of the half-a-dozen intimate executive suites by Platinum staff, straight off a flight from Liverpool.