Ian Mallon: Should players know what it's worth for them to wear a brand?

Kildare players celebrate after winning the 2023 TG4 All-Ireland Ladies Intermediate Football Championship final. Pic: Ramsey Cardy, Sportsfile
Further details have emerged of an extraordinary sporting break-up around commercial sensitivity and a leading LGFA sponsor.
This week
revealed that the sponsorship agreement between intermediate All-Ireland champions Kildare and ‘Brady Family’ was one of the key issues which saw an irreconcilable split between the county executive board and playing squad.