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Ian Mallon: Should players know what it's worth for them to wear a brand? 

This week Examiner Sport revealed that the sponsorship agreement between intermediate All-Ireland champions Kildare and ‘Brady Family’ was one of the key issues which saw an irreconcilable split between the county executive board and playing squad.
Ian Mallon: Should players know what it's worth for them to wear a brand? 

Kildare players celebrate after winning the 2023 TG4 All-Ireland Ladies Intermediate Football Championship final. Pic: Ramsey Cardy, Sportsfile

Further details have emerged of an extraordinary sporting break-up around commercial sensitivity and a leading LGFA sponsor.

This week Examiner Sport revealed that the sponsorship agreement between intermediate All-Ireland champions Kildare and ‘Brady Family’ was one of the key issues which saw an irreconcilable split between the county executive board and playing squad.

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