Ian Mallon: GAA losing up to €1m per year in counterfeit jersey battle 

The official Dublin jersey available to purchase in shops with a retail price of €75.

CROKE PARK is losing up to €1m per year in counterfeit and copyright infringements, in an ongoing battle with Chinese and other international e-commerce platforms, as well as domestic retailers and marketeers.

Up to 50 instances of commercial abuse of the association’s 150 various brands, crests, and registered trademarks are being identified each year — primarily through the sale of unofficial or fake goods and through the theft of intellectual property (IP) by non-rights holders.