Businesses bid to improve customer relations

The majority of large organisations in Ireland are reviewing the way they deal with customers, a survey of Irish businesses has revealed.

The poll was conducted by leading business process management solutions provider, Graham Technology.

The Galway-based firm surveyed over 30 key decision makers within Irish businesses across different sectors.

The results, out today, show:

* 73% of Irish firms are intent on developing customer-centric strategies

* Over two-thirds say a major priority over the next 12 months in maximising revenue is increasing sales to existing customers

* 65% are confident that by improving their business processes, they will also quickly reduce operating costs

* The ability to be able to react to changes in the marketplace is of very high importance for Irish companies.