Vodafone signs partner deal in Cyprus

Vodafone today has announced that it has signed a Partner Network Agreement with CYTA, whose mobile division is branded Cytamobile, in Cyprus.

Under the agreement, Cytamobile will completely re-brand to Cytamobile-Vodafone, and will market Vodafone's international mobile services within Cyprus, using the existing Vodafone service names.

The companies will also co-operate in developing services to international and domestic customers.

Cytamobile-Vodafone customers will benefit from the availability of Vodafone's international services, while Vodafone and its partners' customers will have seamless access to Vodafone's international mobile services while travelling in Cyprus.

Peter Bamford, Chief Marketing Officer, Vodafone, said: "Vodafone's Partner Network strategy is going from strength to strength, bringing benefits to both the local operators and Vodafone.

"The relationship between Vodafone and Cytamobile will make life easier, and offer better value, for our customers in the region."

Following today's announcement, Vodafone's services will be available in 13 Partner Network countries, which include: Austria, Bahrain, Croatia, Cyprus, Denmark, Estonia, Finland, Iceland, Kuwait, Lithuania, Luxembourg, Slovenia and Singapore.