Fischer Boel promotes European food and drink on Chinese market

THE quality and diversity of European food and drink is being promoted in China this week by Agriculture and Rural Development Commissioner Mariann Fischer Boel.

She is accompanied by a delegation of 11 executives from food and drink companies from across the EU representing an annual turnover of around €27 billion.

Ms Fischer Boel, writing in her internet blog, said China is the hungry dragon of the 21st century. With a population of 1.3 billion it has a lot of mouths to feed. Over the last 24 years, that figure has increased by 250 million, which is half the population of the EU.