United sign deal with Indian company

Manchester United have broken new ground by announcing a five-year sponsorship deal with Indian telecom services provider Airtel.

Despite the current global economic crisis, United have negotiated a string of new partnerships, further enhancing their claims to be the biggest club in the world.

The latest deal, the first between United and an Indian company, was confirmed at an Old Trafford ceremony attended by Alex Ferguson and chief executive David Gill and will give Airtel customers across India and Sri Lanka access to United content, including matches and interviews.