Bruce has carefully built his Tigers side around a British and Irish core and, even when shopping for overseas talent, he has favoured the likes of Nikica Jelavic, Hatem Ben Arfa and Mohamed Diame, who all have considerable experience of English football.
But when Shane Long was sold to Southampton in a shock move this summer, he found himself priced out of locally-sourced replacements.
Blackburn’s Scotland international Jordan Rhodes was his preferred option but Rovers turned down two bids and were believed to be holding out for around £15m. Instead of meeting that, he shelled out around £9.5m to bring inHernandez from Palermo — still a club record fee.
“We went for a centre-forward, Jordan Rhodes, and £10m wasn’t enough. After that where could we go and get an English or British centre-forward? It was quite sad really,” said Bruce. “I will always look to the English and British market first but on value for money let’s be fair, with no disrespect to Jordan Rhodes, we’ve got a Uruguay centre-forward for the same price or cheaper, less than Ross McCormack [who cost Fulham £11m].
“We now have to be better in the foreign market because unfortunately we just can’t get the ones in England.
“They are just too expensive. It’s madness. But we have got good value for money.
“Uruguay are ranked sixth in the world and he’s behind Edinson Cavani and Luis Suarez for them, which is quite remarkable.”
Bruce would love to blood his new arrival against West Ham tonight but has seen precious little of him since the deal was done on deadline day.
International week has taken the 24-year-old to Japan and South Korea and as of Friday he was back in Italy attempting to finalise his work permit documentation.
That makes him a big doubt to face the Hammers but when he does get going, Bruce is hopeful Hernandez can adapt to the Premier League as well as his compatriot Suarez.