The presentation of the April Player of the Month Awards is their final promotion as the mobile phone giant is one of three sponsors of the GAA All-Ireland football championship.
Under their previous name, Eircell, the company took over the promotion of the All Stars scheme at short notice in 1997, following the termination of the contract with the northern Ireland-based group, Powerscreen. They had organised it for two years and, for the only time in the history of the scheme, the awards were chosen by inter-county players. The Eircell package incorporated the monthly award scheme which had previously been operated by National Irish Bank and their first (single) award was presented in Croke Park on March 30, 1998.
GAA President Nickey Brennan revealed yesterday that they were in current negotiations with ‘a potential sponsor’ for the All Stars along with a number of other competitions.