The project
His chosen venue this winter for the annual gingering-up exercise, as it has been before, was the Soccerex Conference in Dubai, attended by more than 3,000 of football’s top movers, shakers and corporate sponsors.
“When football meets the economy, and football meets media, then it is Soccerex,” says FIFA president Sepp Blatter. And it’s the natural habitat for an old brand-meister like Kenyon as decision-makers from more than 75 countries groove along in beachfront parties to music from Spandau Ballet’s Tony Hadley.
