Paul Rouse: Sport is making the entire globe our hometown

Everything to do with this process of globalising sport has accelerated.

HOMETOWN: The ability to capture interest and imagination sits at the foundation of the extraordinary wealth-generating capacity of modern sporting organisations. Pic: Luke Hales/Getty Image

Getting people’s attention is almost a failproof way of making money in this new millennium.

The ability to capture interest and imagination sits at the foundation of the extraordinary wealth-generating capacity of modern sporting organisations.