Paul Rouse: Sport is making the entire globe our hometown
Everything to do with this process of globalising sport has accelerated.
HOMETOWN: The ability to capture interest and imagination sits at the foundation of the extraordinary wealth-generating capacity of modern sporting organisations. Pic: Luke Hales/Getty Image
Getting people’s attention is almost a failproof way of making money in this new millennium.
The ability to capture interest and imagination sits at the foundation of the extraordinary wealth-generating capacity of modern sporting organisations.
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