Let’s extend the signal on child TV adverts

THE advertising industry has reacted predictably to the restrictions on child-targeted advertising proposed by the Broadcasting Commission of Ireland (BCI).

Their response reminds us of the wailing that characterised the vintners’ response to the proposed ban on smoking in the workplace.

We who are concerned about child-targeted advertising are being presented with equally dire predictions of doom and gloom. The irony is that many of the quite modest proposed BCI regulations are not a million miles from the advertising lobby’s own ‘self-regulation.’