Online retailing up tenfold: Wrong fight?

In a world of relentless and seemingly accelerating change, it is sometimes difficult to know if the battles you choose to fight are still relevant, if the issues in play are yesterday’s or if they might still have relevance in a few years.
The Polish 18th Pomeranian Uhlans calvary sent to confront German forces at the Tuchola Forest on September 1, 1939, was taught this lesson around relevance in a profound way.