Michael Clifford: Government messaging is muddled and uncertain at a time when people crave certainty

The new public health guidance have left some scratching their heads. Now is the time for clear strategy and clear messaging, Michael Clifford writes. 

The message is not so clear. Picture: Minister for Health Stephen Donnelly TD, Taoiseach Micheal Martin and Minister for Climate Action, Communication Networks and Transport Eamon Ryan TD at the post-cabinet press briefing at Government Buildings in Dublin. Julian Behal.

There may be method to the madness but you have to look hard to find it.

Last Sunday, the acting chief medical officer (CMO) Ronan Glynn laid out the future in plain terms.