Why it's so hard to escape the clutches of clickbait

THREE hours — that’s how long that particular new year’s resolution lasted, writes Colm O’Regan. 

It was just so tempting. I was on Facebook, minding my own and everyone else’s business, when one of the media pages that I ‘like’ displayed a link to one of its articles.

It had the usual structure: “REVEALED: [Sportsperson] SLAYS [other sports person] WITH THIS HILARIOUS COMEBACK”.