Build them up! - The power of words

A good vocabulary, like good biceps, must be developed.

Just as a spectacular physique is the result of a long, hard grind, a wide and expressive vocabulary comes only after a long immersion, almost a love affair, with the written word.

That extensive, focussed reading also helps build understanding, communication, comprehension, and the power to express ideas are just some of the powerful arguments for encouraging young, developing and inquisitive minds to embrace the written word, no matter which format is used to deliver it.