Local is the only way to go

IRELAND’S future is unquestionably in food production. At long last we are recognising the fact that Ireland is in an enviable position in terms of natural resources – we are an island nation on the edge of Europe with 400 million affluent consumers on our doorstep.

We’ve got acres of fertile soil, plenty of water, a long growing season, a thriving artisan and specialist food production industry, plus a green clean image.

The Harvard Business School report commissioned by Bord Bia on Pathways to Growth said: “Ireland has an enviable agricultural situation that almost every other country would kill for. At present we export 90% of our beef and dairy products much of which is produced on grass which is known to produce the correct balance of Omega 3 and 6.”