Fergus Finlay: Dear Andy, I've advised many political leaders so here's my advice to you
Andy Burnham: I’m not going to talk about the surprises you’ll face — they’ll come thick and fast. I want to say something instead about the qualities you’ll need.
Dear Andy,
It’s a bit of a liberty, I know, calling you by your first name. We’ve never met, and you don’t know me from Adam. But everyone else calls you Andy, and that’s what was on all your posters. It’s a great strength in a campaign, having a first name that’s instantly recognisable and is uniquely yours.





