Consumer watchdog joins growing chorus of regulators telling fashion industry to stop 'green' claims

A letter co-signed by the Competition and Consumer Protection Commission said: 'The textile industry, including the fashion retail sector, is responsible for an estimated 8% of global greenhouse gas emissions and 20% of global wastewater.' File picture

Ireland’s consumer watchdog has joined other regulators to tell the fashion industry to stop claiming without evidence that their clothes are “green” or “sustainable” as it’s “unlikely to be true”.

The Competition and Consumer Protection Commission (CCPC) said that retailers should avoid vague and general terms, and not try to trick customers into thinking the products are more sustainably made than they actually are.