Influencers make up one fifth of complaints to Advertising Standards Authority

Social media influencers made up 279 of the complaints, of which 95 were reported after the launch of the Joint Guidance on Influencer Marketing in October 2023.

Social media influencers were one of the biggest sources of complaints to the Advertising Standards Authority (ASA) last year, featuring in 20% of the submissions received.

They made up 279 of the complaints, of which 95 were reported after the launch of the Joint Guidance on Influencer Marketing with the Competition and Consumer Protection Commission (CCPC) in October 2023.