‘Is this an ad?’ – The new rules influencers must follow

Consumers may be overconfident in their ability to recognise influencer advertising and be vulnerable to misleading posts

From now on, influencers who are paid to advertise goods—no matter what form that payment or that advertising takes – have to use the hashtag #Ad.

The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority for Ireland (ASAI) have just published fresh guidance for Irish influencers on the clear labelling of ads on social media.