Reducing harm of alcohol ‘imperative’, says drinks industry body

The drinks industry agrees that reducing the level of alcohol-related harm in Ireland is “imperative”, according to Michael Patten, chairman of the Drinks Industry Group of Ireland (DIGI).

Speaking at today's annual conference of the Beverage Council of Ireland in Galway, Patten said that critics of the industry found it difficult to reconcile the industry’s financial interest in alcohol sales with concern about alcohol abuse.