Don’t swipe left to reality of sex trafficking

A novel, awareness-raising campaign had unsuspecting users of a matchmaking mobile app thinking twice about the dark side of the dating game after they chanced upon on photographs of women trafficked into the sex trade.

The provocative campaign from the Immigrant Council of Ireland was only revealed in the last few days after more than a week of allowing visitors to the Tinder dating app to stumble upon the messages about sex trafficking by accident.

Tinder works by allowing users check out photos and profiles of people interested in connecting with them. If they are not interested, they swipe the photo to the left and discard the profile but if they are interested, they swipe to the right for another photo and more information about the person.