Figures released yesterday show that Friday’s The Late Late Toy Show was watched by an average of nearly 1.4m viewers, meaning it was the most watched television programme of the year.
The Late Late Toy Show is the most watched show this year to date, with an average of nearly 1.4 million people tuning in to see the show.— RTÉ Communications (@RTEPress) December 2, 2013
It attracted a peak audience of almost 2m people and topped the viewing figures for the last series of Love/Hate which had previously been the most watched programme of this year.
Ryan Tubridy was right at home amid the fun and games on the show, which also delivered one of the TV moments of the year courtesy of Domhnall O’Confhaola, who was awestruck when his hero Robbie Keane hopped onto the set on his crutches.
The RTÉ Player received more than 120,000 stream requests for the show between Friday and Sunday.
Kathy Fox, executive producer of The Late Late Show, said: “So many people tuning in on the night is testament to the fact that The Late Late Toy Show continues to be a national event which has become a huge part of our culture.”
TV3 revealed that an average of 353,000 viewers watched its festive toy show last Friday at 8pm, with the programme reaching 602,000 people in total. “We are delighted that Christmas Toys has proved a huge success with TV3 viewers. I think the decision to broadcast at the more child-friendly time of 8pm, giving kids the chance to see the show before bedtime, was a key factor in attracting such a large audience,” TV3 head of daytime Victoria O’Brien said.
The price of festive lords-a-leaping and ladies dancing has spiked this season, but other items mentioned in the carol The Twelve Days of Christmas still cost the same as they did last year.
Buying one set of the gifts mentioned in each verse costs a total of $27,393 (€20,215) in stores, or 7.7% more than last year, according to the Christmas Price Index that PNC Wealth Management updates annually.
And if you buy all 364 items repeated throughout the carol, you’ll pay $114,651 — 6.9% more than last year. Last-minute shoppers who turn to the internet will pay even more for all the gifts — about $173,000.
“We were surprised to see such a large increase from a year ago, given the overall benign inflation rate in the US,” said Jim Dunigan, the managing executive of investments for PNC.
The US federal government’s core Consumer Price Index rose only 1.7% this year.
In the three decades since the list was started in 1984, year-over-year increases have averaged 2.9%, which is exactly the same number as broader US inflation. But it’s a fickle list because the price of some items has barely budged, while others have soared.
Seven swans cost $7,000 this year, the same as in 1984, while the cost of a single partridge went from $12.57 to $15 during the same period. One pear tree to put that partridge in? Thirty years ago it cost $19.95, but will now set you back $184.
The cost of nine ladies dancing is now $7,553, or 20% more than last year while 10 lords-a-leaping jumped 10%, to $5,243.
Seven items on the list cost the same as they did last year, including gold rings and turtle doves. Pipers piping, drummers drumming, and the pear tree showed only modest changes up or down.
The swans are the most expensive item at $1,000 each.
The eight maids-a- milking still cost just $58 because the federal minimum wage has not risen. At $7.25 each, they’re the least expensive gifts in the song.
PNC Financial Services Group checks jewellery stores, dance companies, pet stores, and other sources to compile the list.