Tesco to pay Aldi €150k over price war

Retail giant Aldi is to receive €150,000 damages and legal costs under a settlement of its action against Tesco over infringement of Aldi trademarks in a Tesco advertising campaign.

Tesco to pay Aldi €150k over price war

Tesco Ireland has also given various undertakings to Aldi, including not to engage in comparative advertising involving use of Aldi’s trademarks in a defined range of circumstances.

It has undertaken not to use or display comparison of product prices without clearly specifying, where applicable, the Bord Bia Quality Assurance mark or other quality assurance schemes recognised in the State.

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