Mum’s the word: McDonald’s secret weapon for health

IRISH mothers have been playing a leading role in helping the McDonald’s fast-food chain produce healthier meals for children for more than a-year-and-a-half and are lovin’ it.

Getting the mothers to join the McDonald’s Mums Panel was not a marketing ploy but a serious attempt at getting honest opinion, insists Lucy Murray, marketing director of McDonald’s Restaurants of Ireland.

“Listening to customers is fundamental to our business success and we must find increasing ways of doing that,” she said.