Seven years ago almost half of patients increased their breasts by three cup sizes but, nowadays, the most popular increase is two cup sizes.
More than 65% of breast augmentation patients are between 25 and 35 years old. According to the Harley Medical Group, breast enlargement is now the fastest growing sector of cosmetic surgery and is set to skyrocket this year.
The group said Irish attitudes had changed dramatically since the group established a clinic in Dublin seven years ago.
“Women are now happy to flaunt their surgery,” a spokeswoman said yesterday.
The most sought-after implant at the clinic has always been the silicone implant because it gives a more natural shape and feel.
Editor of Rejuvenate and former TV3 presenter Maura Derrane said the drop in cup size might indicate that more women were opting for the natural look.
Rejuvenate is new magazine dedicated to educating Irish women about plastic surgery.
Ms Derrane said that while breast enlargements had always been one of the most popular cosmetic procedures, more women were becoming aware of the different types of implants available.
According to the Harley Medical Group, breast enlargements accounted for 30% of all procedures undertaken over the last 12 months.
While the group would not be specific as to how many breast enlargement procedures were conducted in its Dublin clinic for commercial reasons, a spokesperson, said it was around a “couple of thousand.”
Medical director of the Ailesbury Clinic Dr Patrick Treacy said smaller breast implants had become more popular because women in the western world were generally fatter than their predecessors.
“It really is because they are starting off with bigger breasts,” said Dr Treacy.
Fat reduction, face lifts and eye-bag removal are the most popular procedures at the Dublin and Cork clinics.
A breast enlargement operation in Ireland costs around €6,100 and takes about an hour to complete.
In most cases an incision about 5cm long is made in the crease of the breast. An incision can also be made in the armpit or lower edge of the areola.
Once the incision is made the surgeon creates a pocket for the implant to lie in, which may be beneath or above the breast. Stitches are removed seven days after the operation.
Patients are advised to wear a sports bra 24 hours a day for up to three months after the procedure.