Young females are voters’ choice

Beauty, they say, is in they eye of the beholder. It’s also very much in the eye of the voter, who choose young female candidates over every other age and sex group.

New research by UCC into the impact of ballot paper photographs has produced startling findings that lend credence to the widely held view that elections have been reduced to ‘beauty contests’.

For young female candidates performed better than all other candidates when ballot papers with photos were presented to respondents.