Booze but don’t binge

AN organisation sponsored by Ireland’s drinks industry yesterday launched a hard-hitting campaign aimed at encouraging moderation in drinking.

The Respect Alcohol, Respect Yourself campaign highlights the risks when young people drink excessively and features posters with various wordplays on the dangers of alcohol abuse.

“Occasional excesses are part of a normal learning curve, but research shows that a high percentage of young adults are crash drinking or drinking regularly to get drunk. It is this mindset that the campaign hopes to challenge,” said Fionnuala Sheehan, chief executive of Mature Enjoyment of Alcohol in Society (MEAS)