Nestle is in talks to merge its international ice cream business with R&R Ice Cream in a €3bn deal, according to a source familiar with the matter, as the world’s biggest packaged food firm focuses more closely on its higher-performing brands.

The KitKat wrapper is to undergo its biggest redesign in the bar’s 80-year history. One brand that will benefit from this promotional campaign is Google and its little known service called YouTube.

In move that’s sure to get munchers of one of Ireland’s favourite snacks muttering, the biggest redesign of KitKat wrappers in the chocolate bar’s 80-year history has been announced as part of an ad campaign.

Chocolate firm Ferrero has moved a step closer to joining the Cadbury bidding war after lining up a loan that could be used to back an offer, it was reported today.

Cadbury investors today sent a clear message to US food giant Kraft that it would need to pay more to succeed with its hostile bid for the Dairy Milk maker.

An advertising campaign fronted by pop group Girls Aloud today helped Nestle achieve strong first-quarter sales growth.

Nestlé Ireland today announced that its major brands KitKat and Rolo are now available on the Irish market in low-carb versions.

The 47-year-old advertising slogan “Have a Break – Have a KitKat” is to be abandoned.

CHOCOHOLICS will soon be able to indulge without feeling guilty — low carb chocolate bars are hitting Britain.

CONFECTIONERY rivals Cadbury Schweppes and Nestle are to join forces to make a £8 billion bid for US sweets giant Hershey, it was reported yesterday.