KitKat set for big break on YouTube

In move that’s sure to get munchers of one of Ireland’s favourite snacks muttering, the biggest redesign of KitKat wrappers in the chocolate bar’s 80-year history has been announced as part of an ad campaign.

Food giant Nestle said more than 100m specially designed packs will be produced, featuring 72 different types of “breaks”.

Nestle and internet giant Google are joining forces as part of the move, with 600,000 KitKat wrappers set to feature the words “YouTube break”.