Recruiting new customers is one of two key strategies for business growth. This is achieved by word of mouth, advertising,social media, networking, PR, pricing or growing distribution channels, otherwise known as marketing. 

Retaining and growing the amount of money existing customers spend drives business growth. There are a number of ways to do this. It can be achieved by offering a great product or service that people want more of; by incentivising increased spend with volume discounts; by implementing a loyalty scheme or by bundling products together.

There are a number of questions to consider before setting up a Facebook page.