Ask Auntie Social: How do I increase loyalty amongst my customers?

Retaining and growing the amount of money existing customers spend drives business growth. There are a number of ways to do this. It can be achieved by offering a great product or service that people want more of; by incentivising increased spend with volume discounts; by implementing a loyalty scheme or by bundling products together.

Careful planning is important to retain profitability. “Buy 3, get 50% off” is no good if your margin is 50%.

Protecting the brand and the pricing position is important. If the product is always discounted customers will never want to pay full price. Your brand will be ultimately devalued.