Ask Auntie Social: How do I recruit new customers?

Recruiting new customers is one of two key strategies for business growth. This is achieved by word of mouth, advertising,social media, networking, PR, pricing or growing distribution channels, otherwise known as marketing. 

The other key business growth strategy is increasing the value of existing customers, which we will discuss next week.

Before embarking on any marketing activity a distinct brand needs to be created. Consider the leading brands of the world, consider your competitors and consider your vision. Position your brand with a distinct personality and create a plan.